The Institute has provided a new service to organisations looking to target Chartered Accountants and the accounting industry, through sponsored links in e-Bulletins. The sponsored link section of the e-Bulletin is located in the top right hand column entitled Sponsored Link. This new initiative enables organisations to promote a service or any relevant product to Institute members.  
 
There are six different e-Bulletins which provide organisations the opportunity to specifically target the different segments of the Institute’s membership base and include:

• Members who work in business
• Members in public practice
• Members employed in the Big 4
• Chartered Accountants working in government
• Members working overseas.

• Exposure to thousands of Chartered Accountants
• Measureable results, including a full report of click-throughs to their website
• Increased traffic to a website to support a product or service
• A targeted marketing approach with a low cost per head.

• The Institute: Online brochure